The story of Medela began in 1975 when the smell of strudels was felt for the first time in the town of Vrbas!
The factory was opened under the name “Vitalkeks” and its basic mission was to produce a sweet that would sweeten homes throughout Serbia. Soon after its opening, the factory changed its name and Medela was officially born.
The recipe has remained the same from the first strudel up to the present day. You fell in love with the soft airy dough and the full-flavored fruity fillings, and we endeavored to enrich, in time, our palette of sweets, which you liked so much.
That is how our waffles, tea biscuits and other types of biscuits appeared, in order to satisfy all your requirements and tastes.
Since our official foundation in November 29, 1975, we have worked on the modernization of our production facilities, giving birth to new ideas, occasions and opportunities to improve the products manufactured in our factory.
In order to ensure the highest quality of our products, in 2016 we started the production of fresh fruit marmalade in our own plant. We fill our strudels with the fresh fruit marmalade, guaranteeing the quality, rounding up the production process and following the tradition of “granny’s recipe” which makes our strudels so remarkable.
Starting from a modern chocolate topping machine, automatic packing, new wafer production line and , subsequently, a built marmalade production facility, we have undertaken all the necessary steps to keep quality at the high level you are used to. We are guided by the desire to offer always something new and interesting to the numerous lovers of our sweets, as well as to maintain top quality. That is why we are constantly improving in all fields.
Thanks to this, our sweets are enjoyed nowadays by people from all the countries of the former Yugoslavia and Western Europe and they have arrived even to America and Africa.
The company “Ravanica” DOO Ćuprija, which was founded in 1958, became the part of our company in 2018. We have enriched the range of products with two traditional brands Bonžita and Romansa. These brands have survived on the market for many years and remain recognizable serbian brands, both on the domestic market and in the region.
We have been with you for half a century and we are looking every day for new ways to thank you for your trust and love. We continue to grow together with the most beautiful flavors and the highest quality sweets!
Our company produces safe quality products which are good for your health and meet the requirements and expectations of all our customers and users. It bases its business success and further progress on the development of products in accordance with the requirements of normative documents related to product quality and safety (from the procurement of basic materials to the delivery of finished products), as well as the requirements, needs and expectations of customers and users.
Medela operates by consistently controlling products and managing processes that ensure full satisfaction of consumer requirements, adhering to appropriate regulations, thus eliminating risks to human health as well as environmental pollution.
We constantly invest in technical and technological development and improvement, while always maintaining sanitary and hygienic standards of production. Continuous control of raw materials and finished products takes place in the internal laboratory of AD “Medela” as well as in external accredited laboratories.
The Medela company has been operating in accordance with world-recognized quality and safety standards (ISO 9001: 2015 and HACCP) for years. We have additionally raised the safety management system for our products to a higher level by certifying ourselves according to the FSSC 22000 certification system, version 5 – food safety management system.
In addition to all of the above, AD “Medela” remains on the path of continuous progress and improvement, all in order to achieve the defined goals of quality and safety measures.