Medela

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The story of Medela began in 1975 when the smell of strudels was felt for the first time in the town of Vrbas!

The factory was opened under the name “Vitalkeks” and its basic mission was to produce a sweet that would sweeten homes throughout Serbia. Soon after its opening, the factory changed its name and Medela was officially born.

The recipe has remained the same from the first strudel up to the present day. You fell in love with the soft airy dough and the full-flavored fruity fillings, and we endeavored to enrich, in time, our palette of sweets, which you liked so much.

That is how our waffles, tea biscuits and other types of biscuits appeared, in order to satisfy all your requirements and tastes.

Medela time machine

This unique time machine will bring you back to childhood and remind you of the smells of the most beautiful, grandmother’s cakes.

Our brends : Medela strudels Medela Brownie strudels Čoko Pitice Medelice Bonžita cereal bar Bonžita protein bars Bonžita Raw bars Bonžita Whole grain biscuits Medela Wafers Romansa Bucko The Super Snack – Salty Pretzels

Medela Strudels

Soft airy biscuit stuffed with a delicious fruity or choco filling. Strudels contain 33% fruit fi lling. This sweet will bring you back to your childhood, reminding you of the scents of your grandmother’s kitchen and all those sweets that she made with her soul. What is your favorite flavor?

Medela Brownie Strudels

Gentle and fine biscuit enriched in cocoa, filled with chocolate or fruit filling, makes a juicy and irresistible treat, with which time stops and pleasure comes. Satisfy your senses!

Čoko Pitice

Soft, airy sponge cake combined with light, fluffy marshmallow filling, all covered in the finest choco topping – that’s Čoko Pitice. A premium dessert that brings together tenderness, richness, and irresistible chocolate pleasure in every bite.

MEDELICE

Soft, airy, and delicate – Medelice desserts win you over from the very first bite. Filled with a light, creamy center, they strike the perfect balance between sweet indulgence and the practicality your busy lifestyle demands. Whether you’re on a break at school, university, work, or on the go – Medelice is here to make every moment sweeter. Available in three irresistible varieties, they’re the perfect choice for anyone who wants quick, simple, and delicious satisfaction. Your sweet moment – whenever you need it.

Bonžita cereal bar

A natural cereal-based delicacy made from expanded grain, rice, oat and corn flakes, fruit enriched. Perfect combination that meets the expectations of sensual consumers for a natural and healthy foods. Rich in vitamins B complex, vitamins A and C as well as other mineral ingredients – potassium, magnesium, phosphates. Bonžita gives us fresh energy to start the day.
Start a healthy Bonžita day!

Bonžita Protein Bars

Bonžita Protein Bar brings you taste and strength! With high protein content, this bar is the perfect choice before or after a workout – or simply as a tasty, nutritious snack throughout the day. Choose from four fantastic flavors and enjoy a rich, satisfying taste that fuels your energy and supports your muscles – with no compromises: free from palm oil and gluten. Your new daily dose of power and pleasure.

Bonžita Raw bars

Bonžita Raw Bar is made exclusively from carefully selected natural ingredients – with no added sugar and gluten-free. Also suitable for vegans. Perfect as a healthy sweet treat – delicious, yet completely guilt-free. Available in three amazing flavors for uncompromised enjoyment.

Bonžita Whole grain biscuits

When you want to eat sweets, but you still want to stay faithful to your diet, integral biscuits are your best choice. They are naturally rich in fiber and made from integral cereals, dried fruits and chocolate pieces, offering you 3 different options for enjoying its taste without an excess of calories.

Medela Wafers

Traditional Medela wafers in a large, family pack.

Romansa

ROMANSA

The recipe has remained the same from the first cookie to this day. When we put a rich filling and cocoa topping over the crispy biscuits, and then sprinkle it all with roasted hazelnuts or coconut, we get a perfect taste that conquers all generations.

Bucko

The taste to be remembered, the cookie we grew up with. Prepare a cup of coffee and Bucko will arrive to keep you company.

The Super Snack – Salty Pretzels

Unique and tasty savory treat, all-natural, quality baked. Our unique baking process precisely matures the pretzel dough and then bakes it to perfection. The Super Snack pretzels are made from high quality, simple ingredients. They do not contain artificial flavors, colors and preservatives.

The story of Medela began in 1975 when the smell of strudels was felt for the first time in the town of Vrbas!

Medela time machine

This unique time machine will bring you back to childhood and remind you of the smells of the most beautiful, grandmother’s cakes.